For Franchisor

At Tran & Co., we empower international franchisors to enter and grow sustainably in the Vietnamese market through a 4-phase legal advisory framework, tailored to each stage of your market journey:

PHASE 1: Franchise Compass™ (Entry – Expansion – Leadership)

This foundational phase provides a 3-tiered roadmap for international franchisors, depending on their readiness level:

• Entry Track: Legal setup, brand localization, and franchise registration
• Expansion Track: Franchisee network growth, compliance systemization
• Leadership Track: Exclusive/master franchise structuring, ESG alignment, and premium market positioning

PHASE 2: Franchise Connector™ – Strategic Franchisee Matchmaking

We assist in identifying and evaluating suitable franchise partners, building investor profiles, and facilitating initial connections with trusted Vietnamese candidates

PHASE 3: Contract & Compliance™ – Deal Structuring – Negotiation – Risk Control

Comprehensive support in deal negotiation, contract drafting, commercial risk mitigation, and long-term enforceability.

PHASE 4: Franchise Guardian™ – Brand Protection – Compliance Monitoring – Dispute Management

Ongoing legal support for franchise compliance, IP enforcement, and local partner oversight

What we offer:

• Legal roadmaps from first entry to long-term brand control
• Cross-border structuring tailored to the Vietnam context
• Full-service advisory for sustainable franchise growth

Let us be your strategic legal compass in Vietnam – from First Step to Market Leadership