At Tran & Co., we empower international franchisors to enter and grow sustainably in the Vietnamese market through a 4-phase legal advisory framework, tailored to each stage of your market journey:
PHASE 1: Franchise Compass™ (Entry – Expansion – Leadership)
This foundational phase provides a 3-tiered roadmap for international franchisors, depending on their readiness level:
- Entry Track: Legal setup, brand localization, and franchise registration
- Expansion Track: Franchisee network growth, compliance systemization
- Leadership Track: Exclusive/master franchise structuring, ESG alignment, and premium market positioning
PHASE 2: Franchise Connector™ – Strategic Franchisee Matchmaking
We assist in identifying and evaluating suitable franchise partners, building investor profiles, and facilitating initial connections with trusted Vietnamese candidates
PHASE 3: Contract & Compliance™ – Deal Structuring – Negotiation – Risk Control
Comprehensive support in deal negotiation, contract drafting, commercial risk mitigation, and long-term enforceability.
PHASE 4: Franchise Guardian™ – Brand Protection – Compliance Monitoring – Dispute Management
Ongoing legal support for franchise compliance, IP enforcement, and local partner oversight
What we offer:
- Legal roadmaps from first entry to long-term brand control
- Cross-border structuring tailored to the Vietnam context
- Full-service advisory for sustainable franchise growth
Let us be your strategic legal compass in Vietnam – from First Step to Market Leadership
